Tuesday, September 4, 2018

NEW FORD ECOSPORT REDESIGNED FOR FUN AND FUEL ECONOMY



L-R: Jonathan Legaspi, Asst. Vice President, National Sales, Ford Philippines; Bert Lessard, Managing Director, Ford Philippines; Rodel Gallega, Vice President, Marketing and Sales, Ford Philippines; and Ryan Lorenzo, Asst. Vice President, Marketing, Ford Philippines

Since it was first launched in the Philippines in 2014, the EcoSport has become a familiar sight on city streets across the country, having gained wide appeal for its unmistakable combination of agility, affordability, and fuel efficiency of a compact car with the ground clearance, flexibility, and spaciousness of an SUV.

With the EcoSport, Ford pioneered the mini SUV segment and led it over the last four years, including a nearly 50 percent share in 2017.


Titanium Variant in Canyon Ridge 
The new EcoSport boasts improved performance through a 1.0L EcoBoost engine with auto start/stop technology and a new and more powerful 1.5-L TiVCT engine with 6-speed automatic transmission for a more fuel efficient drive 

“The Ford EcoSport is an SUV in a league of its own - combining quality design, rugged capability, best-in-class features, superior fuel economy, and great value for money, all into a single and fun vehicle,” shares Bert Lessard, managing director, Ford Philippines.


Bert Lessard, Managing Director, Ford Philippines

Click Here: Monchster Inside-the-Car Interview with Bert Lessard



Powerful performance and better fuel efficiency

At the heart of the new EcoSport are two engine variants: the award-winning 1.0L EcoBoost and the new and more powerful 1.5L Twin Independent Variable Camshaft Timing (TiVCT) engine, producing 125 and 123 horsepower, respectively.


The award-winning 1.0L EcoBoost Engine.

The 1.0L EcoBoost engine features direct fuel injection technology and variable camshaft timing with turbocharger. EcoBoost is Ford’s most technologically-advanced engine ever, producing more power while consuming less fuel. It also now comes with the auto start/stop technology when idling at traffic light. 

The new and more powerful 1.5L engine features TiVCT that helps improve efficiency. Together with the new 6-speed automatic transmission, this upgraded engine allows for smoother and faster acceleration.

Enhanced exterior and interior design

Designed to suit urban traffic conditions, the new Ford EcoSport has a compact size yet trendy look, perfect for maneuvering in cities. It has a ground clearance of 209mm and its exterior features a refreshed grille, a new hood design, headlamps, and lightweight and extra durable 17-inch alloy wheels. 


17-inch alloy wheels

Meanwhile, its interior enhancements put driver and passenger comfort and convenience as top priority. The Titanium variant sports a more stylish design and features a leather dashboard, power sunroof, and an 8-inch multicolor touchscreen with a redesigned interface and intuitive smartphone-like actions. The Trend and Ambiente variants are equipped with a 9-inch touchscreen display.


Sportier Interiors

The new EcoSport is also more adaptable than ever with added smart storage spaces. It can handle a load of up to 1,178 liters, with 25 smart storage compartments for coffee cups, smartphones, tablets, umbrellas, bottles and other accessories. Its trunk is spacious enough to accommodate luggage for out of town trips for city dwellers.


The new EcoSport is street smart with a bolder look and design, refined interior, smart and safety features, and driver-assist technologies (DAT) including SYNC® 3 with Navigation and Rear View Camera with Rear Parking Assist

Smarter and more technologically-advanced than ever

The new EcoSport is equipped with multiple smart and DATs that make driving safer and more convenient. These include the Rear View Camera with Rear Parking Assist, Rain Sensing Wipers, Automatic Headlights, and Smart Keyless Entry.

The new EcoSport is also powered by SYNC® 3 with Navigation that allows drivers to keep their eyes on the road and hands on the wheel while staying connected. SYNC® 3 features voice control for the entertainment system and the driver’s calls and text messages. The AppLink 3.0 feature on SYNC® 3 also allows passengers to use their favorite smartphone applications via the car’s touchscreen. The new EcoSport also includes a 7-speaker audio system for the Titanium variant.


The AppLink 3.0 feature on SYNC® 3

Aside from being smart, the new EcoSport also comes with a slew of safety features including Hill-Start Assist Control, Electronic Brake-force Distribution System, Electronic Stability Program and Anti-Locking Brake System, and six airbags available in all EcoSport variants.


Power Sunroof

“The new EcoSport retains the strengths of its predecessor while introducing a number of new and exciting features. Its trendier design and sophisticated interior, smart technologies, and the addition of the EcoBoost engine will deliver a more enhanced driving experience. We are excited for Filipino customers to get their hands on the new EcoSport and see for themselves why it’s a street smart vehicle perfect for urban driving,” said Rodel Gallega, vice president, Marketing and Sales, Ford Philippines.


The new EcoSport will be available in four variants with the following price points:

1.0L EcoBoost Titanium AT at P1,168,000
1.5L Trend AT at P1,028,000
1.5L Trend MT at P968,000
1.5L Ambiente MT at P918,000


Rodel Gallega, Vice President, Marketing and Sales, Ford Philippines reveals the four variants.

The new EcoSport comes in six (6) stylish colors: 

Absolute Black, Ingot Silver, Crystal White, Ruby Red (Trend and Titanium variants only), Canyon Ridge (Titanium variant only), and Blue Lightning (Titanium variant only).

Rodel Gallega, Vice President, Marketing and Sales, Ford Philippines reveals the colors.


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Monch "Monchster" Henares is a feature writer for the Philippine Daily Inquirer's "Road Talk", media blogger @ MonchsterChronicles, tech and motoring specialist, inventor, and automotive engineer. He managed the motorpool for a limousine company in Las Vegas, Nevada, USA. He is now based in Manila, Philippines and is the President of BuidMeUp Corp.
You may e-mail him at monchnrs@gmail.com
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