Sunday, July 22, 2018

PANASONIC LAUNCHES 4K UHD OLED TVs WITH HEXA CHROMA DRIVE TECHNOLOGY


(L - R) From Panasonic Philippines,  Rain Zapanta - Television Product Manager, Masaru Toyota - Vice President for Sales and Marketing, Terry Saito, Director of AV Merchandise Division, Panasonic Appliance Marketing Asia Pacific, Shinishi Hayashi - President Panasonic Philippines, Mike Carandang - Emmy award Winning Producer and Director, and Christine Jacobs Sandejas - Program Host
Panasonic has always been at the forefront of technology advancement and innovation. This month they launched their latest line of 4K UHD OLED televisions with Panasonic's exclusive cutting-edge colour processing technology, "Hexa Chroma Drive PRO", with dynamic contrast and precise detail expression to capture every nuance of the original image. Colours rediscovered with the addition of cyan, magenta, and yellow to the standard RGB.
Panasonic’s picture quality has been taken to new levels across the 2018 4K UHD TV range thanks to their 4K Pro HDR technology with next-generation Hollywood Cinema Experience (HCX) 4K processor and 4K Hexa Chroma Drive Pro that empower to reproduce the colour of real life. From their flagship model OLED, down to their HD LED range that are equipped with Panasonic’s original colour processing technology— the new Hexa Chroma Drive is sure to deliver  the best picture quality possible. 


Shinishi Hayashi - President Panasonic Philippines

Panasonic’s superior image processing techniques have been finessed over decades of TV development with exceptional unique technologies while continuing a 20-year Hollywood collaboration. We are confident that our 2018 TV lineup will deliver the ultimate viewing experience for Filipinos to date.” said Mr. Shinichi Hayashi, President of Panasonic Manufacturing Philippines Corporation. 

Panasonic OLED TV: The Choice of Hollywood

Panasonic has unveiled its next generation of OLED televisions as the centerpiece of its impressive 2018 TV line-up. The FZ1000 and FZ950 OLED Series feature the latest enhancements to Panasonic’s proprietary Hollywood Cinema Experience (HCX) 4K processor, delivering the most accurate and compelling picture quality, as Hollywood filmmakers intended.


Terry Saito - Director of AV Merchandising Division, Panasonic Appliance Marketing Asia Pacific

“It’s not just us who believe the latest Panasonic televisions are uniquely designed to show pictures in the way they were created to be seen. Some of the film and TV industry’s biggest names now use Panasonic OLED televisions as an essential part of their work processes.” – Terry Saito, Director of AV Merchandising Division, Panasonic Appliances Marketing Asia Pacific

Key capabilities – Panasonic Television 2018

Panasonic has expanded its OLED range this year with the introduction of two series – the FZ1000 and FZ950.  All feature the most powerful generation of Panasonic’s 4K Pro HDR technology with the newest OLED panel and the advanced HCX 4K processor.


Colour Alive in True Black

Both 2018 OLED range now feature an Absolute Black Filter to provide the purest, most accurate black levels by absorbing ambient light in order to eliminate reflections – especially beneficial in brightly lit rooms.  The new TVs are also THX® and Ultra HD Premium certified – further proof of their exceptional quality.


Panasonic 4K Ultra HD OLED TV with Dynamic Blade Speaker

To complement its superior picture, the FZ1000 OLED Series boasts an upgraded Dynamic Blade Speaker, with Technics engineers responsible for every stage of development, from mechanical and electrical circuit design through to sound tuning, to produce best in class sound for an integrated TV speaker.  It boasts a 40 percent volume increase, with no less than eight multiple speaker units – four larger woofers, four squawkers and two tweeters, plus a quad passive radiator to boost bass. Design aesthetics have also been enhanced, with the sound blade able to be wall mounted completely flush with the TV.



FZ1000 is available in 65-inch panel and FZ950 is available in 55-inch panel. Panasonic is also launching an impressive range of 4K UHD LED LCD TVs; FX700 Series in 65-inch and 55-inch screen sizes, and the FX600 Series in 49-inch and 43-inch screen sizes.

From the FX700 Series upwards, Panasonic will offer compatibility with open platform HDR10+ dynamic metadata technology – set to provide superior colour, contrast and highlights on a scene-by-scene basis, ushering Filipino movie enthusiasts into a new era of home entertainment.


Colour Rediscovered

Further enhancements that Panasonic has included are Dynamic Scene Optimiser and Auto HDR Brightness Enhancer. Dynamic Scene Optimiser uses picture analysis to mimic dynamic metadata when playing an HDR10 source.  The TV detects brightness and optimises the way each scene appears, to yield more accurate results, rather than relying on the ‘one size fits all’ metadata provided by material mastered in the industry standard HDR10 format.

Furthermore, Auto HDR Brightness Enhancer ensures the best viewing experience by adjusting HDR content manually or automatically. A light sensor built into the TV continually monitors the ambient light levels in a room and adjusts the way HDR pictures are reproduced accordingly. Consumers can adjust the HDR brightness manually, using 15 different setting levels.

All 2018 smart TVs have been upgraded to the new My Home Screen 3.0 operating system for hassle-free viewing and content access. This highly customizable OS allows even faster access to users’ favorite apps such as Netflix and YouTube.

Click here to learn more about the Latest Panasonic 4K UHD OLED TVs

Drop by any Robinsons, Ansons, Abensons, EMCOR, K Servico and Du Ek Sam outlets to find out more, and see for yourself the newest 4K Ultra HD TV from Panasonic.

Panasonic and Lifestyle 

Following the brand’s shift to lifestyle marketing, Panasonic merged technology with fashion and beauty spheres during its launch to better demonstrate the televisions’ capabilities. Experiential installations such as digital art gallery and film viewing awaited, followed by an exciting fashion and body art runway show. People feasted their eyes on a glamorous show side-by-side the true-to-life colour reproduction of the Panasonic 4K HDR TV output, proving how realistic and beautiful the display can be. 

With this direction, consumers better expect for more innovation by Panasonic that will upgrade not just their viewing experience, but also the way they enjoy their lives. 

Follow us @PanasonicPhilippines, #PanasonicPH and #ColourRediscovered for more updates.


PANASONIC 2018 TELEVISION LINE-UP

OLED RANGE: TH-65FZ1000S, and TH-55FZ950S
Tuned in conjunction with leading Hollywood experts, the 2018 OLED line-up delivers a truly flawless picture.  Supporting this, Panasonic has made significant advancements to its 4K Pro HDR technology – with its HCX processor now providing incredibly precise professional-level colour control through the introduction of a Dynamic LUT (Look Up Table) system and a new industry standard in calibration at just 2.5 per cent luminance. As a result, colour reproduction in areas that are particularly difficult to reproduce, such as dark shadows and bright highlights, is now exceptionally accurate. 

FX700 Series 4K HDR UHD LED LCD: TH-65FX700X, TH-55FX700X

4K PRO HDR panel allows the TV to process and display a truly natural HDR picture from HDR10+, HDR10 and HLG sources with excellent performance in both high brightness areas and dark shadows. Delivers impressive 4K viewing with 1800 Hertz backlight motion rate and local dimming for rich colour and detail. Versatility with a Twin Tuner and Bluetooth audio. Hexa Chroma Drive Pro for six-colour reproduction delivers stunningly accurate, natural pictures. Features a premium slim metal bezel and Panasonic’s Switch Pedestal with adjustable feet to conveniently adapt to the width of a TV cabinet.

FX600 Series 4K HDR UHD LED LCD: TH-49FX600X, TH-43FX600X

4K HDR panel allows the TV to process and display a truly natural HDR picture from HDR10 and HLG sources with excellent performance in both high brightness areas and dark shadows. With Adaptive Backlight Dimming, the TV’s backlighting is continually optimized to deliver rich contrast and immersive dark scenes. Include Panasonic’s Switch Pedestal with adjustable feet.[except 43”]


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Monch "Monchster" Henares is a feature writer for the Philippine Daily Inquirer's "Road Talk", media blogger @ MonchsterChronicles, tech and motoring specialist, inventor, and automotive engineer. He managed the motorpool for a limousine company in Las Vegas, Nevada, USA. He is now based in Manila, Philippines and is the President of BuidMeUp Corp.
You may e-mail him at monchnrs@gmail.com
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